We all know that your company logo and signage in your office lobby have an impact on the appearance of your business, but it goes beyond that. Your office lobby signage should be great, especially if you want to attract clients who are looking to do business with great companies. This article discusses the importance of great signage in your office lobby and how you can get started improving your office lobby right away!

Logo Lobby Signs

Storefront is the first impression you get to make on each client. The lobby should be a continuation of your storefront, solidifying your brand, while making the client feel welcome. A logo lobby sign is your way of greeting every client before you are able to greet them with a handshake (or a socially distanced wave). Needless to say that the correct design is key to achieving this effect.

Tips for Creating Good Lobby Signs

There is a saying that the first impression always counts. Use these five tips to create an inviting environment for visitors with lobby signs:

• Create a welcoming lobby that sets a tone of professionalism. 
• Make sure it’s well lit and has plenty of seating for guests or visitors. 
• Be professional about your organization by keeping things neat and orderly – Display signs that direct visitors where they need to go (towards the receptionist desk or towards areas like the break room).
• The size should be proportional to the wall where it is mounted. Also, consider the distance from your front door to the logo sign. The size should be easy to read, but not so big and overwhelming that you have to turn your head to read it.
• Find materials and styles that best reflect your brand. Should be consistent with other signage, like your storefront sign. Repeat textures, colors, font, and layout. The more consistent your signage, the more effective it will be in boosting brand recognition.