Wall graphics are an amazing tool that apartment buildings can use to create an inviting space for potential tenants to want to live there. They’re also a great way to define your brand and make the space feel more like home than like just another apartment building. Here are some reasons why it’s important that you incorporate wall graphics into your overall brand strategy and what to keep in mind when designing them to attract your target market.
Wall Graphics Define your Brand
Once you’ve established your brand, you want your tenants to recognize it throughout your apartment complex. Wall graphics give each of your properties a unique identity, especially when they serve as a consistent reminder of what it means to live in your community. When new residents move into one of your apartments, they immediately know that their neighbors have made an investment in their space by decorating with wall art; it gives them something to talk about with their friends and creates a sense of belonging. And for current residents, these decorations can be reminders of fun events that happened at your property or simply reinforce positive feelings about where they live.
Who Are Your Ideal Tenants?
Before you begin thinking about how to decorate your walls, it’s a good idea to make sure you know who your ideal tenants are. Are they young and modern, family oriented, safe, cozy, luxurious? This will help inform what types of wall graphics might be appropriate for your home. For example, if you have young children and plan on renting out your spaces for weekly vacation rentals throughout the year, wall decals featuring balloons and colorful animals might not be best suited for your space.
Once you know who your target tenant is, it’s time to think about what kind of wall graphics will represent your brand. Is there an element or color that represents your brand? Do you want to use bold colors or minimalistic designs? You can find wall decals in just about any shape, size or color imaginable—and with so many options available, it can feel overwhelming when trying to decide which one is right for you. That’s where a professional design team like Wrap City Vinyl can help you narrow down your options and help you pick the right wall graphics for your residential complex.
