Are you planning to open your own food truck? Or are you already running one? One of the key elements to success of your business – and one of the hardest things to get right – is what your food truck wrap looks like. An eye-catching and appetizing wrap will draw in customers, which means more money coming in for you! However, not all wraps are designed with this goal in mind. Here are some tips on how to design your food truck wraps to make it as successful as possible!
Design an Effective Food Truck Wrap
The truth is, there are a lot of ways to make your food truck wraps work for you. You can create an inviting wrap that promotes your products and services effectively. The key to designing a wrap that is eye catching is to keep it simple, strategic with placement, bold, and have the design make sense when the truck is closed up as well as when the counter window opens up.
Keeping it simple can be key to the success of your food truck wrap design. Keep the background simple. Backgrounds can be stark white, a fun pattern, or photos of customers’ favorite dishes. Stay away from busy patterns that are hard to read. People are inundated with marketing messages every day, so make sure your design is clear and concise, but still stands out against the background.
Remember to keep colors bright, using a variety of textures that are eye-catching to a consumer looking for their next lunch spot. Above all else, make it inviting! Have a clear call to action for your audience: tell them what you’re serving, where you’re located, and give them a phone number to call for more information.
Essential Ingredients
There are a few basic considerations to keep in mind when you’re designing your food truck wraps. Foremost, the design should make sense when the truck is closed up, as well as when the counter window opens up. This means that some things on the wrap may not be visible from outside, but will appear when you drive by (like menus) or open up for business (like a cash register). It’s important to keep these things in mind. Make sure that your logos, lettering, and text are all strategically placed so that they are still visible. If you can’t think of an appropriate placement for a specific element, just remember this rule: As long as you’re outside of three feet from the windows, your design should be easy to read from outside.
Today’s customers are more concerned with authenticity, transparency, and food quality. With less reliance on advertisements for businesses to prove their worth, design has now become the most essential piece of the marketing mix. A strong design is engaging, bold, and eye-catching to stand out amongst all the other competitors in your industry. Your truck wrap is a crucial element in generating visibility and reinforcing customer loyalty. Be sure to keep it consistent with your brand image.
Wrap City Vinyl is here for all your food truck wrapping needs. Contact us today!
