Many small business owners overlook the importance of window graphics on their storefronts, and what it says about their brand. This is one of the most underutilized forms of advertising that you can use to drive more customers to your store, and keep them coming back again and again. If you’re looking to increase your revenue in your small business, then it’s time to start building your brand identity by investing in attractive window graphics for your storefront today!
The First Step: Create a Plan
The first step in creating attractive window graphics is to create a plan. It doesn’t need to be a long or complicated process, but it should include key factors such as your business name, logo, color scheme and storefront address. You also need to think about what kind of message you want your brand and store windows to convey. For example, you may want your store image to appeal more toward younger demographics or families with children who would benefit from kids’ activity books you sell in-store.
The Second Step: Contact Us
Let us at Wrap City Vinyl know about your business and what kind of window graphics you’re interested in. We’ll set up a time for our designers to meet with you and discuss your needs. Window graphics are great, but they don’t work on their own – they need to be part of a cohesive marketing plan, including other elements like signage and merchandise displays.
The Third Step: Prepare for Installation
Properly preparing your storefront before installing window graphics is critical. The right preparation results in a safe and successful installation. This will ensure you’re ready for installation day, as well as improve overall performance of your graphics.
The Fourth Step: Get Your Store Looking Great!
It’s hard enough to build a reputation for your brand, but once you’ve got one it takes only a single interaction with your storefront for it all to fall apart. It takes very little time for customers — or competitors — to judge you by how your storefront looks. That’s why, when setting up shop in a new location, business owners have been investing in window graphics from as early as 50 years ago.
