When it comes to advertising your business, there are a lot of options out there, but few things are as effective as vehicle wraps. Not only do they allow you to visually express your brand or message to people who might not otherwise be exposed to it, but they also save you money compared to other forms of advertising like print or TV ads. There are several key factors you should consider when designing an effective fleet vehicle wrap for your business or organization.
Brand Aesthetics
When it comes to designing your fleet vehicle wrap, you need to consider your brand aesthetics. What kind of image do you want to portray? What colors and language will appeal to your target audience? It can be really helpful to know what goes into the process of vehicle wrapping before diving in. At Wrap City Vinyl, we’ll get started by understanding who your customer is, where they live, what they do for fun or business. From there we’ll create a palette of colors or feel that best suits them, then figure out the desired location of your custom logo (if applicable). We’ll create proofs from each version until you’re happy with how it looks before printing and installing onto your vehicle wraps.
Colors & Language
An effective fleet vehicle wrap should be designed with your brand’s aesthetics and your audience in mind. The imagery, colors, and language used should be simple, engaging, and dynamic to capture attention and deliver a message in a few seconds. Placement is also important to consider when designing your fleet vehicle wrap.
Simplicity vs. Complexity
You want your vehicle wrap to be eye-catching and attention-grabbing, but you don’t want it to be so busy that people can’t understand what it’s trying to say. Keep the design simple, with easy-to-read fonts and a limited color palette. And make sure the overall look is cohesive and professional.
Keep it Dynamic!
A fleet vehicle wrap is a great way to get your business noticed. But how can you make sure your wrap is effective? Consider the use of bold images that are eye-catching and the use of high-quality materials that withstand the weather. These three things (branding, placement, cleanliness) combined should create a powerful visual that makes your business stand out among competitors.
Wrap Up
In conclusion, fleet vehicle wraps are an effective way to get your business noticed. By considering your brand aesthetics, your audience, and what type of imagery, colors, and language appeals to them, you can create a wrap that is sure to capture their attention and deliver a message in a few seconds.
