Channel letters are one of the best ways to attract attention to your business, whether it’s from the road or when people are walking past your storefront. Most businesses choose to have both upper and lowercase letters, but you can also have letters that range in size, shape, or number of lines. You can even get lighting installed on your channel letter signs so they stand out even more at night! If you need custom channel letter signs installed at your business, contact us at Wrap City Vinyl today!
Reasons to Consider a New Sign
A new sign can be an enticing way to draw customers in. It’s also a powerful branding tool, since your logo and other design elements will be larger and more visible. If you want to make a fresh start, changing or updating signs is one of the best ways to do it. A fresh color scheme or bolder lettering can completely change its appearance — and maybe even get people thinking about what you sell in a new way.
Shape Considerations
When deciding what size and shape you want, think about how high up it will be mounted on your building. Taller letters tend to have more visual impact and appear more robust, while taller or thinner letters have a sleeker feel. You can also play around with scale by using tall, skinny letters alongside shorter ones that are wider.
Size Considerations
Size is perhaps one of most important factors when it comes to choosing channel letters. The size of your letters will be determined by a variety of factors. First, you’ll need to consider whether or not you want them installed on a single- or double-sided marquee. Secondly, you should choose a size that fits in proportion to other elements on your storefront like signs and windows. Another thing to think about is the material used to create the letters.
Fonts & Lighting Options
There are many ways to customize a channel letters’ appearance. First, consider which font is best suited to your message; in most cases, fonts such as Helvetica or Arial work best. Next, you’ll want to determine if you need one-color or multi-color lighting; single color lighting uses less energy than multi-color fixtures and can help cut costs over time.
