When approaching a business or storefront, pedestrians and customers will first notice the storefront signs, which will create their initial expectations. Channel letters will accurately convey a company’s area of specialization and blend well with its overall design and purpose. Great first impressions are created as a result, and consumer satisfaction with the overall experience rises.

Channel Letters Create Your Individual Look

The sheer visibility of channel letters is by far the most obvious and compelling benefit of using them as your storefront sign. The ability to fully customize these signs with whatever font, form, or color you wish makes them a strong point of visual appeal. The appearance of these signs can be expertly made to completely match any pre-existing signs in order to communicate a consistent brand message. This even extends to the size of your channel letter signs to take into account a business’s physical location.

The Use of Lighting in Design

Professionals can carefully illuminate channel letter signs for companies to further highlight their brand. Manufacturers of these signs are experts in using materials and incorporating LEDs or neon. LED sources are frequently used for signs and graphics that are internally lit as a cost-effective and energy-efficient solution. This includes frequently used front-lit channel lettering with illuminated faces that are designed to shine and grab attention wherever it is needed throughout the day. Another design to provide depth that makes the letters appear to “float” in front of their structures is the use of backlit or halo lettering. Of course, many people decide to combine both lighting techniques at once to best convey their brand, utilizing beautiful, blazing depth and contrast to shine unlike anywhere else nearby.

Wrap City Vinyl will work with you to produce beautiful channel letter signage for your business. Contact us today for a quote and take advantage of our professional service to improve the appearance of your company.